Doodles Surges 100% as NFTs Make a Comeback

As excitement in crypto returns, Doodles is leading a rebound in NFT and consumer interest with its floor price surging 100% in a month following some big partnerships.

This year, Coinage is highlighting the best projects in crypto as part of our annual Crypto Project of the Year celebration. Our members will vote on which one of the 16 nominated projects will win the crown. Head to Coinage's Snapshot to vote — ( you'll need a Coinage Caucus or Network NFT.) Doodles has been nominated in our first round, and Doodles CEO Julian Holguin joined Coinage to discuss how the project has grown with key partnerships, including a McDonald's activation that will see the brand reach more than tens of millions of new eyes.

“McDonald’s is the kind of distribution that any brand could only dream of,” Julian shared. The partnership saw Doodles design the packaging for McDonald’s holiday hot cups, printing their vibrant designs on 110 million cups nationwide. But the collaboration didn’t stop there. Doodles produced original music, short-form animation, digital collectibles, merchandise, and even a live pop-up event in New York City.

The project brought together Doodles’ signature aesthetic with music produced by Pharrell and performances by artist Marley Blue, creating a campaign that Julian described as “truly unprecedented — not just for a Web3 brand, but really for any IP.” At the heart of Doodles’ resurgence is its evolving ecosystem, anchored by the Doodle Studio — a gamified platform designed to engage users, reward participation, and nurture community growth.

As Julian explained, “The studio itself is, in our opinion, kind of like community HQ. It’s ultimately a way to gamify the experience around participation in an IP or a brand.” Through initiatives like free digital collectible packs for McDonald’s customers and interactive features, the Doodle Studio aims to make NFTs more than just digital assets— they become tools for connection, creativity, and engagement.

"Our goal is to reward participation,” Julian emphasized. “Whether it’s buying merch, sharing content, or trading wearables, we want to make sure there are rewards and incentives that make people want to participate more.”

Tokenizing Attention and Fandom

Doodles has also been exploring the potential of tokenizing various aspects of its ecosystem, from wearables to social shorts. This approach reflects Julian’s broader belief in the value of tokenizing culture. “When people buy an NFT or a meme coin, they’re buying the culture that’s attached to that brand or idea,” he noted. “It’s the first time in history that internet culture is tangible in that way.” This philosophy underpins Doodles’ strategy of combining digital assets with real-world and virtual rewards, fostering an ecosystem where community contributions are recognized and incentivized.

As Doodles looks ahead to 2025, the team is doubling down on its mission to become a disruptive force in media and entertainment. While Julian remained tight-lipped about specific upcoming projects, he made it clear that rewards, points, and partnerships would continue to play a central role in their strategy.

“We’re building products to create an equitable environment where participation grows the entire pie,” he said. Despite regulatory uncertainty in the U.S., Julian expressed cautious optimism about the potential for clearer guidelines under the current administration.

“At least we’ll know what the rules are and can build accordingly,” he explained. This clarity, he believes, is critical for fostering innovation and growth in the NFT space. Since the beginning of November, Doodles has seen its floor price jump 100%.

Ultimately, Julian sees entertainment as the key to mainstream adoption of blockchain technology. “Doodles is an internet-native content company, and we’re building our entire experience on chain,” he said. “If Doodles succeeds, it will be better for the entire sector. Entertainment, content, and information can be the tip of the spear to bring people into the space.”

In a challenging year for NFTs and consumer use cases in crypto, Doodles has redefined what success looks like for a Web3 project.

Coinage NFT holders can vote to advance Doodles in our Crypto Project of the Year celebration against Polymarket when voting opens this weekend. In order to vote, you must use your NFT to become a member before voting opens on Saturday.

Coinage NFT holders should prepare to vote in our Snapshot vote to advance Doodles or Polymarket to the next round. Voting closes December 9, mint a Coinage NFT now to have your voice heard!

Coinage members can watch our full interview with Doodles CEO Julian Holguin above. To support our community-owned outlet, own it with us, and unlock other exclusive benefits, mint one of our Membership Passes today or Stake with us today! Chat with Coinage in our Discord.